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Performance marketing agency MuteSix bets on content and data to boost DTC ecommerce
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In a postcookie world RTB is key to effective digital marketing
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Where will our data go when cookies disappear
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Dating and fertility apps among those snitching to out of control ad tech report finds
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Navigating ad fraud and consumer privacy abuse in programmatic advertising
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The downfall of ad tech means the trust economy is here
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In 2017 Google removed 32B bad ads and blocked 320K publishers 90K sites 700K mobile apps
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UKs competition regulator asks for views on breaking up Google
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Googles adtech practices targeted in UK EU antitrust damages suits
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Google will let you turn off YouTube ads for alcohol and gambling
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To curb lobbying power Elizabeth Warren wants to reinstate the Office of Technology Assessment
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How to grow your organic traffic with earned media
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Google and Facebook must pay media for content reuse says Australia
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How to profit from valuable peer referrals hiding in Slack
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Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there
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SiriusXM figures out how to track audiences across its apps including Pandora and Stitcher
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Crossselling startup Carro secures 20M to connect brands with each other influencers
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UK asks competition watchdog to put adtech market review top of its todo list
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Why commerce companies are the advertising players to watch in a privacycentric world
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How to work with top influencers and avoid ad blockers
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Accessing social groups through referrals
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Privacy experts slam UKs disastrous failure to tackle unlawful adtech
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Google proposes new privacy and antifingerprinting controls for the web
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Oath agrees to pay 5M to settle charges it violated childrens privacy
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Seedtag the exGooglerfounded cookiefree AIbased adtech startup taps 250M in funding
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Demand Curve: 7 ad types that increase clickthrough rates
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Walmart acquires adtech startup Polymorph Labs to scale up its ad business
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Will online privacy make a comeback in 2020
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How startups can use Amazons SEO best practices to dominate new shopping verticals
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Mavrck raises 120M to scale its influencer marketing platform
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Building customerfirst relationships in a privacyfirst world is critical
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Irelands privacy watchdog sued for inaction over massive Google data breach
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amnesty international
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Give users genuine control over ad targeting MEPs urged
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How to see another companys growth tactics and try them yourself
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Popular app Snaptube caught serving invisible ads and charging users for premium purchases they havent made
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Ravel emerges from stealth with privacyfirst data tools based on scalable homomorphic encryption
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Its still easy to find coronavirus mask ads on Facebook
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If the ad industry is serious about transparency lets opensource our SDKs
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eMarketer predicts digital ads will overtake traditional spending in 2019
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Google asks a judge to dismiss Texas antitrust lawsuit about its ad business
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The downfall of adtech means the trust economy is here
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Podcast advertising has a business intelligence gap
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UK finally opens antitrust probe of Googles role in the adtech stack
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ec column
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twitch
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3 disruptive trends that will shape marketing in 2022
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google
gp bullhound
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uber
Europe shows the way in online privacy
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digital markets act
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dma
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european data protection board
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facebook
facial recognition
gdpr
johnny ryan
law enforcement
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uk government
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EUs data protection adviser latest to call for ban on tracking ads
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persona
san francisco
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Create target customer personas to develop successful growth strategies
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disney
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identity management
internet television
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multimedia
netflix
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online advertising
personalization
streaming media
streaming services
web browser
Three great opportunities for startups in the entertainment space
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alphabet
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android
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google
google campus
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The Justice Department has filed its antitrust lawsuit against Google
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mariya gabriel
microsoft
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vera jourova
Tech giants still not doing enough to fight fakes says European Commission