Tag ~online advertising

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Performance marketing agency MuteSix bets on content and data to boost DTC ecommerce

In a postcookie world RTB is key to effective digital marketing

Where will our data go when cookies disappear

Dating and fertility apps among those snitching to out of control ad tech report finds

Navigating ad fraud and consumer privacy abuse in programmatic advertising

The downfall of ad tech means the trust economy is here

In 2017 Google removed 32B bad ads and blocked 320K publishers 90K sites 700K mobile apps

UKs competition regulator asks for views on breaking up Google

Googles adtech practices targeted in UK EU antitrust damages suits

Google will let you turn off YouTube ads for alcohol and gambling

To curb lobbying power Elizabeth Warren wants to reinstate the Office of Technology Assessment

How to grow your organic traffic with earned media

Google and Facebook must pay media for content reuse says Australia

How to profit from valuable peer referrals hiding in Slack

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

SiriusXM figures out how to track audiences across its apps including Pandora and Stitcher

Crossselling startup Carro secures 20M to connect brands with each other influencers

UK asks competition watchdog to put adtech market review top of its todo list

Why commerce companies are the advertising players to watch in a privacycentric world

How to work with top influencers and avoid ad blockers

Accessing social groups through referrals

Privacy experts slam UKs disastrous failure to tackle unlawful adtech

Google proposes new privacy and antifingerprinting controls for the web

Oath agrees to pay 5M to settle charges it violated childrens privacy

Seedtag the exGooglerfounded cookiefree AIbased adtech startup taps 250M in funding

Demand Curve: 7 ad types that increase clickthrough rates

Walmart acquires adtech startup Polymorph Labs to scale up its ad business

Will online privacy make a comeback in 2020

How startups can use Amazons SEO best practices to dominate new shopping verticals

Mavrck raises 120M to scale its influencer marketing platform

Building customerfirst relationships in a privacyfirst world is critical

Irelands privacy watchdog sued for inaction over massive Google data breach

Give users genuine control over ad targeting MEPs urged

How to see another companys growth tactics and try them yourself

Popular app Snaptube caught serving invisible ads and charging users for premium purchases they havent made

Ravel emerges from stealth with privacyfirst data tools based on scalable homomorphic encryption

Its still easy to find coronavirus mask ads on Facebook

If the ad industry is serious about transparency lets opensource our SDKs

eMarketer predicts digital ads will overtake traditional spending in 2019

Google asks a judge to dismiss Texas antitrust lawsuit about its ad business

The downfall of adtech means the trust economy is here

Podcast advertising has a business intelligence gap

UK finally opens antitrust probe of Googles role in the adtech stack

3 disruptive trends that will shape marketing in 2022

Europe shows the way in online privacy

EUs data protection adviser latest to call for ban on tracking ads

Create target customer personas to develop successful growth strategies

Three great opportunities for startups in the entertainment space

The Justice Department has filed its antitrust lawsuit against Google

Tech giants still not doing enough to fight fakes says European Commission