Tag ~adtech

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Trackingads industry faces another body blow in the EU

Google wins appeal against UK class actionstyle suit seeking damages for Safari tracking

AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce

This ridehailing PR pitch shows platforms and digital campaign dark arts want democracy to be pay to play

Spotify announces an inhouse creative agency tests generative AI voiceover ads

AI content platform Jasper raises 125M at a 17B valuation

UK finally opens antitrust probe of Googles role in the adtech stack

Twitter completes sale of MoPub to AppLovin for 105 billion

YouTube launches a free DIY tool for businesses in need of short video ads

Spotifys new ad metrics show what listeners do after they click

Googles lead EU regulator opens formal privacy probe of its adtech

UKs ICO faces legal action after closing adtech complaint with nothing to show for it

EU govt and public health sites are lousy with adtech study finds

Meta lets businesses create adembedded chatbots

GDPR has cut ad trackers in Europe but helped Google study suggests

Facebook will begin beaming advertisements into virtual reality

Adtech antitrust class damages claim filed against Google in UK seeking up to 163BN

European parliament backs big limits on tracking ads

TikTok now lets brands buy ads that appear in the apps search results

Metas AI tools for advertisers can now create full new images not just new backgrounds

UK resumes privacy oversight of adtech warns platform audits are coming

Aive automatically generates different video ad formats for all platforms

Amazon starts testing ads in its Rufus chatbot

What does a pandemic say about the tech weve built

Uh oh European carriers are trying to get into personalized ad targeting

Rephraseai lands fresh investment to grow its synthetic media platform

How a small French privacy ruling could remake adtech for good

A new YouTube feature will make its connected TV ads more shoppable

Adtech told to keep calm and fix its lawfulness problem

On Metas regulatory headwinds and adtechs privacy reckoning

Australia latest to eye laws to curb Googles adtech dominance

Apple introduces a new payperinstall ad product called Search Ads Basic

Levis partnered with TikTok on social commerce and doubled its product views

Mayfair Equity Partners aquires UK adtech platform LoopMe for 120M

EU parliament backs tighter rules on behavioural ads

Dating and fertility apps among those snitching to out of control adtech report finds

Facebooks latest transparency tool doesnt offer much so we went digging

Snap announces tests of sponsored links in My AI new ad products for Spotlight and Stories

YouTube viewers will start seeing ads after peak moments in videos

5 growth marketing predictions for 2022

Dating and fertility apps among those snitching to out of control ad tech report finds

Holdouts targeted in fresh batch of noyb GDPR cookie consent complaints

Targeted ads offer little extra value for online publishers study suggests

Google agrees with UKs CMA to deeper oversight of Privacy Sandbox

Dont panic: Algorithm updates arent the end of the world for SEO managers

Netflix partners with Microsoft for its adsupported plan

Spotify introduces a new ad format for podcasts that puts clickable cards inside shows

Googles adtech targeted by publisher antitrust complaint in EU

The BIG IDEAS for UV EB Technology Conference is the Place to Learn About Photopolymers and 3D Printing

Google and Meta closing ads in Russia helped Putin argues Navalny