Tag ~brand management

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Create target customer personas to develop successful growth strategies

Whats driving the global surge in retail media spending

Ecommerce aggregator Merama gets its horn after just 12 months in business

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Will the 2020s be online advertisings holistic decade

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Carve out a place for your brand with a positioning statement

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Tracksuit raises 5M to make brand tracking more accessible

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Romanian marketing expert Robert Katai explains how to get the most out of your content

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

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Tackling touchpoints on your customers path to purchase

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How to hire and structure a growth team

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How ecommerce brands can outlast this market downturn

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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4 proven approaches to CX strategy that make customers feel loved

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Andreessen Horowitz funds Vitallys 9M round for customer experience software

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Brands that hyperpersonalize will win the next decade

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

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What I learned the hard way from naming 30 startups

Consumers and data are driving changes in the insurance sector: Where are we headed

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When should your B2C startup enter a new market

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From startups to Starbucks: The embedded API opportunity

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Customer feedback is a development opportunity

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No code tool maker Heyflow nabs 6M to fix your customer conversions

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

Leanplum acquired by Clevertap as retention marketing platforms consolidate

Endgame grabs another cash infusion as productled growth momentum builds

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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To fully embrace productled growth build a strong product ops team

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

EnquireLabs aims to pull back the curtain on consumer behavior

When to ditch that nightmare customer before they kill your startup

Slowdown or not Chinas luxury goods still seeing highend growth

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The productled growth playbook

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Develop a buyers guide to educate your startups sales team and customers

Apolloio taps 32M to make the process of B2B sales more intelligent

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How to improve retention growth marketings golden metric

During a downturn sales teams should think like product managers

Brand is more than meets the eye

2 exercises that will bring your brand persona to life

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Australian growth marketing agency Ammo helps startups calibrate their efforts

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6 steps to reduce churn for high volume subscription companies

Collect and leverage zeroparty data to personalize marketing and drive growth

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How to acquire customer research that shapes your gotomarket strategy

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What does the future look like for ecommerce aggregators

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Use creative automation software to amp up your brands lowerfunnel assets

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Even startups on tight budgets can maximize their marketing impact

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

Ometria raises 40M C round to automate CRM for retailers

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5 questions startups should consider before making their first marketing hire