Tag ~brand management

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Whats driving the global surge in retail media spending

6 steps to reduce churn for high volume subscription companies

Consumers and data are driving changes in the insurance sector: Where are we headed

Smart growth tactics can put accountbased marketing within reach for startups and SMBs

5 questions startups should consider before making their first marketing hire

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

2 exercises that will bring your brand persona to life

Apolloio taps 32M to make the process of B2B sales more intelligent

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

American Airlines starts trialing Google Nest Hubs as translators in its lounges

Carve out a place for your brand with a positioning statement

Ecommerce aggregator Merama gets its horn after just 12 months in business

Slowdown or not Chinas luxury goods still seeing highend growth

Verified Expert Brand Designer: Studio Rodrigo

What I learned the hard way from naming 30 startups

4 proven approaches to CX strategy that make customers feel loved

From startups to Starbucks: The embedded API opportunity

Even startups on tight budgets can maximize their marketing impact

Leanplum acquired by Clevertap as retention marketing platforms consolidate

Brand is more than meets the eye

Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

During a downturn sales teams should think like product managers

How ecommerce brands can outlast this market downturn

Is your products AI annoying people

Develop a buyers guide to educate your startups sales team and customers

Brands that hyperpersonalize will win the next decade

Create target customer personas to develop successful growth strategies

When should your B2C startup enter a new market

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

Australian growth marketing agency Ammo helps startups calibrate their efforts

How to acquire customer research that shapes your gotomarket strategy

Collect and leverage zeroparty data to personalize marketing and drive growth

Use creative automation software to amp up your brands lowerfunnel assets

How to hire and structure a growth team

How to improve retention growth marketings golden metric

Videos lead brand creative growth with 3x increase since 2017

Experts Weekly: Microsegmentation PMF experiments and personalized shopping

When to ditch that nightmare customer before they kill your startup

Andreessen Horowitz funds Vitallys 9M round for customer experience software

Tackling touchpoints on your customers path to purchase

Tracksuit raises 5M to make brand tracking more accessible

6 steps to reduce churn for highvolume subscription companies

No code tool maker Heyflow nabs 6M to fix your customer conversions

Romanian marketing expert Robert Katai explains how to get the most out of your content

Endgame grabs another cash infusion as productled growth momentum builds

The productled growth playbook

To fully embrace productled growth build a strong product ops team

Customer feedback is a development opportunity

EnquireLabs aims to pull back the curtain on consumer behavior

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses