Tag ~brand management

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How to improve retention growth marketings golden metric

How to hire and structure a growth team

Brand is more than meets the eye

When to ditch that nightmare customer before they kill your startup

6 steps to reduce churn for highvolume subscription companies

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

Customer feedback is a development opportunity

Use creative automation software to amp up your brands lowerfunnel assets

During a downturn sales teams should think like product managers

Is your products AI annoying people

Even startups on tight budgets can maximize their marketing impact

Leanplum acquired by Clevertap as retention marketing platforms consolidate

Carve out a place for your brand with a positioning statement

One CMOs honest take on the modern chief marketing role

Whats driving the global surge in retail media spending

Heirlume raises 138M to remove the barriers of trademark registration for small businesses

Smart growth tactics can put accountbased marketing within reach for startups and SMBs

2 exercises that will bring your brand persona to life

6 steps to reduce churn for high volume subscription companies

Consumers and data are driving changes in the insurance sector: Where are we headed

Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

Collect and leverage zeroparty data to personalize marketing and drive growth

Verified Expert Brand Designer: Studio Rodrigo

Tackling touchpoints on your customers path to purchase

4 proven approaches to CX strategy that make customers feel loved

Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

To fully embrace productled growth build a strong product ops team

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

Slowdown or not Chinas luxury goods still seeing highend growth

Romanian marketing expert Robert Katai explains how to get the most out of your content

When should your B2C startup enter a new market

5 questions startups should consider before making their first marketing hire

American Airlines starts trialing Google Nest Hubs as translators in its lounges

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

No code tool maker Heyflow nabs 6M to fix your customer conversions

From startups to Starbucks: The embedded API opportunity

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

Andreessen Horowitz funds Vitallys 9M round for customer experience software

Will the 2020s be online advertisings holistic decade

Brands that hyperpersonalize will win the next decade

Australian growth marketing agency Ammo helps startups calibrate their efforts

Videos lead brand creative growth with 3x increase since 2017

Endgame grabs another cash infusion as productled growth momentum builds

How to acquire customer research that shapes your gotomarket strategy

What I learned the hard way from naming 30 startups

Ecommerce aggregator Merama gets its horn after just 12 months in business

Ometria raises 40M C round to automate CRM for retailers

Create target customer personas to develop successful growth strategies

EnquireLabs aims to pull back the curtain on consumer behavior

The productled growth playbook