Tag ~brand management

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Collect and leverage zeroparty data to personalize marketing and drive growth

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Is your products AI annoying people

Consumers and data are driving changes in the insurance sector: Where are we headed

Ometria raises 40M C round to automate CRM for retailers

2 exercises that will bring your brand persona to life

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

EnquireLabs aims to pull back the curtain on consumer behavior

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When should your B2C startup enter a new market

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Romanian marketing expert Robert Katai explains how to get the most out of your content

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6 steps to reduce churn for high volume subscription companies

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Develop a buyers guide to educate your startups sales team and customers

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

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Verified Expert Brand Designer: Studio Rodrigo

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

Apolloio taps 32M to make the process of B2B sales more intelligent

Whats driving the global surge in retail media spending

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How to hire and structure a growth team

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No code tool maker Heyflow nabs 6M to fix your customer conversions

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

Brand is more than meets the eye

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How to acquire customer research that shapes your gotomarket strategy

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Use creative automation software to amp up your brands lowerfunnel assets

When to ditch that nightmare customer before they kill your startup

Slowdown or not Chinas luxury goods still seeing highend growth

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5 questions startups should consider before making their first marketing hire

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Create target customer personas to develop successful growth strategies

Endgame grabs another cash infusion as productled growth momentum builds

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How to improve retention growth marketings golden metric

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Videos lead brand creative growth with 3x increase since 2017

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Smart growth tactics can put accountbased marketing within reach for startups and SMBs

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Customer feedback is a development opportunity

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

During a downturn sales teams should think like product managers

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The productled growth playbook

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Even startups on tight budgets can maximize their marketing impact

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Brands that hyperpersonalize will win the next decade

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What does the future look like for ecommerce aggregators

Ecommerce aggregator Merama gets its horn after just 12 months in business

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From startups to Starbucks: The embedded API opportunity

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

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Andreessen Horowitz funds Vitallys 9M round for customer experience software

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Australian growth marketing agency Ammo helps startups calibrate their efforts

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses

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One CMOs honest take on the modern chief marketing role

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4 proven approaches to CX strategy that make customers feel loved

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To fully embrace productled growth build a strong product ops team

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What I learned the hard way from naming 30 startups

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Tracksuit raises 5M to make brand tracking more accessible

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How ecommerce brands can outlast this market downturn