Tag ~brand management

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techcrunch permalink column startups brand management cmo ec column ec marketing tech marketing product marketing

One CMOs honest take on the modern chief marketing role

Slowdown or not Chinas luxury goods still seeing highend growth

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Tackling touchpoints on your customers path to purchase

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Australian growth marketing agency Ammo helps startups calibrate their efforts

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6 steps to reduce churn for highvolume subscription companies

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Brands that hyperpersonalize will win the next decade

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No code tool maker Heyflow nabs 6M to fix your customer conversions

Brand is more than meets the eye

Leanplum acquired by Clevertap as retention marketing platforms consolidate

feeds.feedburner permalink column media saas startups brand management churn customer acquisition customer relationship management customer retention customer success growth marketing growth strategies scaling

6 steps to reduce churn for high volume subscription companies

Apolloio taps 32M to make the process of B2B sales more intelligent

Endgame grabs another cash infusion as productled growth momentum builds

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Verified Expert Brand Designer: Studio Rodrigo

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses

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4 proven approaches to CX strategy that make customers feel loved

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Use creative automation software to amp up your brands lowerfunnel assets

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From startups to Starbucks: The embedded API opportunity

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The productled growth playbook

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Even startups on tight budgets can maximize their marketing impact

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How to hire and structure a growth team

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Romanian marketing expert Robert Katai explains how to get the most out of your content

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To fully embrace productled growth build a strong product ops team

Whats driving the global surge in retail media spending

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Videos lead brand creative growth with 3x increase since 2017

2 exercises that will bring your brand persona to life

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How to acquire customer research that shapes your gotomarket strategy

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

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Customer feedback is a development opportunity

During a downturn sales teams should think like product managers

Consumers and data are driving changes in the insurance sector: Where are we headed

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How to improve retention growth marketings golden metric

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

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How ecommerce brands can outlast this market downturn

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

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Andreessen Horowitz funds Vitallys 9M round for customer experience software

Ometria raises 40M C round to automate CRM for retailers

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Will the 2020s be online advertisings holistic decade

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5 questions startups should consider before making their first marketing hire

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Carve out a place for your brand with a positioning statement

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What does the future look like for ecommerce aggregators

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What I learned the hard way from naming 30 startups

Ecommerce aggregator Merama gets its horn after just 12 months in business

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

Collect and leverage zeroparty data to personalize marketing and drive growth

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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Develop a buyers guide to educate your startups sales team and customers

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

When to ditch that nightmare customer before they kill your startup

EnquireLabs aims to pull back the curtain on consumer behavior