Tag ~wpp

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WPP sells 60 of market research giant Kantar to Bain valuing Kantar at 4B

Mayfair Equity Partners aquires UK adtech platform LoopMe for 120M

TikToks new Creator Marketplace API lets influencer marketing companies tap into firstparty data

Ad king Sir Martin Sorrell steps down from WPP following misconduct investigation

iSpot expands its ad measurement platform by acquiring Ace Metrix

Germanys icon group VC bets 30M to back startups enabling traditional companies to pivot

Atlan raises 25M to stop enterprises from being so bad at managing data

Sir Martin Sorrells Silicon Valley charm offensive